Kalena
After 30 years of working in the industry, this pacific northwest realty group approached us to partner with them in creating a new identity for their business.
We were able to start at the very beginning and develop their brand foundations: brand purpose / mission / vision / values. This was key as it informed and dovetailed into the design of their a stunning and bold new identity system that would be able to scale with their growth.
Brand Foundations
Identity Development
Photography
Creative Direction
Design
The Challenge
The group at Kalena desired to breath new life, energy and purpose into their real estate business which had only existed as a LLC under an existing brokerage. Their goal was to create a brand that spoke to their desire to connect with their clients and industry, but further to their neighbors and community.
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As part of the our listen, understand & act process, we created a brand persona which revealed some key attributes that helped define their core purpose, their mission / vision / values, and guided the design of their logo mark.
Brand Persona Discovery
Brand Purpose
Logo Persona Attributes
Logo Structure
The Solution
A structured yet beautiful brand identity that is an expression of the Kalena Realty core purpose. It brings to life how their brand not only creates a draw for community and connection, but looks to the future of what home means to home owners.
“Working with The Fields Group was a big step towards achieving our strategic goals. Their professional yet approachable personality turned out to be a great fit for our team. They listened and patiently worked with us through our process of discovery and we are elated with their execution of our new brand identity.”
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Nicole Blankers
Co-owner of Kalena Realty